Many collegians are on daily.
Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that nearly twice as many students at these institutions use social networks every day in 2008 (59%) than did in 2006 (33%).
Accordingly, the percentage of students who said they never use social networks has fallen from 25% in 2006 to 11% in 2008.
Read full eMarketer Article here….
As a marketer on behalf of LOCALJOBPODS.com and LOCALJOBS.com customers, I’m continuously intrigued by the growth of this new venue for reaching potential job candidates. Not that it’s a suprise, but that the growth of this medium has risen so dramatically over the last five years.
Today, recruiters of all industries need to strongly begin considering just what their process will be to reach this difficult demographic – be it college trade shows, targeted advetising…or dare we say it…their own social media recruitment application.
What will your strategy be?
