January 16, 2009

Newspapers in Crisis: Migrating Online

According to eMarketer.com, the outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud medium?
Newspaper circulation continues to deteriorate as people increasingly go [...]